Simplicity Home

Client: Inovatex 

Internal Private Label brand for Market Weeks: Design or Direct Design for Line, Create Brand Aesthetic and develop original logo.

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SIMPLICITY HOME BRAND

Logo: created to embody a first apartment consumer and showcase DuPont's performance technology.

The brand aesthetic is inspired by global travels, contemporary loft living and modern sensibilities, with an added DuPont focus that promotes wellness and protection from allergens.