A Bit About Me
I am a collaborative design director, and textile designer with 20+ years in home textile product development. My passion for design, innate creativity, and compassionate leadership sets me apart in the industry. I started my career as surface pattern designer working for both retailers and manufacturers. I has evolved into being a leader with a unique talent for working with artists and cross-functional teams. I have owned my own consulting business for over 15 years, and am able to create marketable products that drive growth and profitability.
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I have expert knowledge of textile manufacturing and experience launching home collections and private-label brands. I also have an exceptional eye for color and pattern, and possess an intuitive understanding of the ever-evolving trends in the home decor market.
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Entrepreneurial by nature; compassionate by choice.
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WORK EXPERIENCE
ROOM CREATIVE
Partner
Director of Design
2019-Present
INOVATEX
Head of Creative,
Private Label
2014-2022
INOVATEX
Creative Director,
Fashion Bedding
2009-2014
Creative and operational leader of product development design group. Responsibilities include designing and managing licensed soft home products, including the $1.5B Tommy Bahama beach brand.
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Drive creative project management for designing and producing 8-10 licensed product assortments distributed through 10-12 national retailers yearly.
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Partner with offshore manufacturer to deploy $2M portfolio of beach towels into Costco’s 850 US stores.
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Lead creation of original artwork featuring on-trend designs, patterns, and color palettes integrated across several product categories.
Oversaw the design and merchandising of private-label textiles for top 20 US retailers, as a creative figurehead of a $200M home textile importer.
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Launched 5 new private-label brands, directing all creative elements: logo design, overall aesthetic, messaging, packaging, and full product photo shoots.
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Project-managed interior design and opening of High-Rise Showroom in NY, including concept, space layout, displays, and merchandising.
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Directly engaged buyers from Kohl’s, HomeGoods, Home Shopping Network, and other chains to pitch product lines, discuss trends, and lead showroom walk-throughs.
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Teamed up with manufacturer to break into Quilt category, scaling revenues from zero to $5M+ for a single retailer.
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Managed and worked alongside freelance artists and offshore vendors on 1- to 2-month projects to create original prints.
Hired to build, staff, launch, and run DTC Fashion Bedding division, which now accounts for $45M+ in revenues.
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Established end-to-end infrastructure, including design standards, design library of 1,000+ prints, presentation templates, spec packages, product taxonomy, and 3D/AR rendering tool.
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Led design-production lifecycle, from trendspotting to managing artists and designers, and guiding manufacturers in China.
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Sold trend-right collections to retail buyers partnering with sales teams in pitch meetings, maintaining >60% adoption rate.
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Grew business volume 20%-50% for 5 mass-market/mid-tier retailers, including Kohl’s and the Home Shopping Network.
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