Pur Luxe

Client: Inovatex 

Internal Private Label brand for Market Weeks: Design or Direct Design for Line, Create Brand Aesthetic and develop original logo.

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Pur Luxe

Logo: Luxurious, elevated classic. 

In a good, better, best formula, Pur Luxe is top of the line, evoking classic traditional imagery combined with 500 thread count cotton, silk, beautiful embroidery and piecing. This line also worked in conjunction with the Bellagio license.